Tearsheets

I led the design of a series of sales tear sheets used as core marketing and sales enablement materials for the company. These assets were created to help sales teams clearly and confidently communicate product value, key differentiators, and use cases in a concise, visually compelling format. From concept through final production, I oversaw the full design process—shaping messaging hierarchy, visual storytelling, and layout systems while working within established brand guidelines. The work required strong marketing sensibility, ensuring each tear sheet balanced clarity, persuasion, and visual impact while remaining flexible for use across multiple sales scenarios.

I collaborated closely with cross-functional partners and provided design leadership throughout execution, ensuring consistency, quality, and alignment with broader campaign goals. The final materials became foundational tools for sales conversations, reinforcing brand credibility and supporting more effective client engagement.